Monday, July 25, 2011

Make Your Clients Love You


Getting new clients might be the first thing on your mind, but once you have clients, you’ll want to keep them. Lucky for you, we can help you keep clients so that business growth in San Diego becomes a reality. Read our tips for making your clients adore you and your company.
·         Deliver on time, every time. If there is a problem with a client, address how you are going to deal with it immediately.
·         Don’t assume that you know what customers want. Many new businesses fail because they incorrectly assume what customers want, don’t make that mistake. Do your research!
·         Plan, design and execute your loyalty plan in a systemized way.
·         It may sound obvious, but say “thank you.” Better yet, make it your policy to send handwritten thank you notes.
·         Conduct periodic training sessions with your staff to ensure that they know how to interact with clients.
·         Stay connected to your customers. Consider an “opt-in” message so you can gradually develop a relationship with your customers.
·         Make sure that longstanding and current customers get VIP treatment. Sure, getting new clients is important, but you don’t want to lose the ones you have.

Friday, July 22, 2011

Do You Think You Need a Raise?

Despite the current economic climate, success of the job should still be rewarded. But that doesn’t mean asking for a raise isn’t intimidating! Follow our tips for improving your place at work even in this recession:
·         If you company can’t pay you more, try to negotiate for other perks, like working from home one day a week. Ask for a trial run so you can prove you can work just as efficiently in your PJs as you do in your 9-5 wear.
·         Take initiative by organizing the company refrigerator or a company picnic.
·         If you have gotten a better title or a raise in the past year, your boss might not be able to offer anything else. Keep doing what you’re doing and wait it out until next year.
·         Show your boss how you have made your company money, from bringing in new business opportunities to increasing sales.
·         On the flip side, point out any times you have saved your company money, like when you took on extra work when your colleague was on maternity leave (so your company didn’t have to pay a temp).
 {Photo Credit: bfishadow}

Friday, July 15, 2011

Social Networking & Your Career

If you are looking for junior marketing jobs, you’re not alone. But did you know that the way you market yourself over social media platforms can play a role in getting you hired? Read on!
1.       Treat your social media profiles like a resume and keep things professional. On Facebook, be sure to set your privacy settings so work people can’t find images of your spring break trip to Cabo. You’ll thank us later!
2.       Recruit past and present colleagues to build up your network. If you want to “friend” someone you don’t know but think might be a good contact, ask a mutual friend to give an introduction or send them a message introducing yourself.
3.       While seeking new business opportunities, post smart comments on your own Facebook page and other profiles and blogs.
Check back for other tips!
{Photo Credit: The Whizzer}